Kim Just the Latest Kardashian to Transform Makeup Into Massive Fortune

Kim Just the Latest Kardashian to Transform Makeup Into Massive Fortune

The Kardashians strike again and this time in the world of business and, specifically, makeup.

While many of you might be familiar with Kim’s sister Kylie’s recent deal with Coty (and the controversy that has since ensued), you might know that Kim herself is also a bit of a makeup mogul. And she could actually end up being the “real” first Kardashian billionaire if everything goes according to plan.

We know what you’re thinking, “Wait, isn’t Kylie a billionaire?” Well, the past several months have revealed that was largely marketing hype – and even possibly securities fraud of some kind. Both deals are legit, but only Kim’s looks like it actually has the weight to it to actually catapult the star into the rarefied billionaire’s club.


As Forbes reports of the Kylie situation, “But in the deal’s fine print, a less flattering truth emerged. Filings released by publicly traded Coty over the past six months lay bare one of the family’s best-kept secrets: Kylie’s business is significantly smaller, and less profitable, than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe.”

Coty placed a valued of the KKW Beauty business at $1 billion. Combining this with her shapewear line and mobile app, Kim is pushing $1 billion with $900 million in assets. Coty purchased a 20% stake in the company at the $1 billion valuation which, if everything holds, means Kim could be a billionaire off of KKW Beauty alone if trends continue.

Coty Chairman and Chief Executive Peter Harf said of the deal, “Kim is a true modern day global icon. She is a visionary, an entrepreneur, a mother, a philanthropist, and through social media has an unparalleled ability to connect with people around the world…This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

Moving forward, Kardashian will be partnering with Coty to expand the KKW Beauty line with new products. As many are pointing out, Coty is under a lot of market pressure to expand sales while its mainline brands experience sales stagnation or decline. Pushing hard into social media influencers and brands could be the way forward for the “debt-laden” company, the New York Post reports.

Along with her husband, Kardashian does a great job of staying in the headlines and it looks like the brand identity she has shaped for years is finally starting to pay big bucks. That said, everyone is taking a wait-and-see approach with this story given the complications that have arisen around the Jenner saga. The emergence of COVID-19 and the impact it has had on the global economy is still not fully understood in terms of how it will affect the beauty industry. But, as things stand now, Kim Kardashian looks set to actually fulfill the dream that Kylie Jenner dangled in front of the world last year.

Share This

Share
Advertisement
Advertisement