Mercedes-Benz Introduces World to the Next Generation of Luxury with Massive Hyperscreen User Interface
The Consumer Electronics Show’s digital format might have given us all a hint at the larger theme of the tech expo this year as companies from across the globe seem focused on one theme: The future. From implementing flying drone technology on a large scale, including passenger transportation and the delivery of goods and services, to the next generation of technologies in automobile luxury. Mercedes-Benz, ever the first to pioneer new frontiers in the automotive segment when it comes to technology, touted their amazingly futuristic yet completely viable MBUX user interface that the company hopes to deploy with future models.
Already on a roll from their rollouts of multiple Maybach editions of their top-of-the-line sedan and SUV as well as AMG variants for nearly everything, Mercedes’ glimpse of the future when it comes to the driver interface is something from a sci-fi movie – and a feature most attendees couldn’t wait to see in person. While many companies are focused on self-driving cars as an end to themselves, Mercedes is looking at that innovation from a different angle; namely, the company is seeking ways to further its credentials as a technology and ultra-luxury powerhouse in a world where everyone has a chauffeur.
This means the experience of the car itself must come to the fore, and MB has more than done their homework with the MBUX from the looks of things. What doesn’t come as a surprise is that the MBUX Hyperscreen is an all-digital, completely interactive entertainment system for future Mercedes cars. What does come as a surprise is that it will be powered by artificial intelligence, otherwise known as AI, for what the company calls “intelligent” and “adaptive” software.
Member of the Board of Management of Mercedes-Benz AG and CTO Sajjad Khan said of the MBUX, “The new MBUX Hyperscreen combines unique electrical aesthetics with outstanding user-friendliness…A decisive strength is clever networking of all systems based on intelligent, adaptive software. This makes the Hyperscreen the brain of the car; it’s connected to and communicates with all components of the vehicle.”
The end goal is a system that not only anticipates its owner’s demands and needs but also is situationally aware to the point that a driver could ask the car about a building on the right, for example, and the car will use its AI-powered intuition to answer that question. Spanning the entire length of the dashboard, a full 56 inches in the demonstration model, the screens use OLED technology for a consistently bright yet energy-efficient display. All of this is powered by an impressive eight CPU cores with 24 GB of RAM with 46.4 GB per second RAM memory bandwidth for what Mercedes promises is a smooth and seamless operation.
Given how integral the dash’s functions are to the operation of a car, that’s a good thing to hear. What is most interesting about Mercedes focus on the experience that passengers have in their future vehicles is how it is yet another slice of evidence in support of the general shift towards ultra-luxury witnessed over the previous several years. Form, function, utility, and, above all, a penchant for pushing the boundaries of technology seem to be the themes of ultra-luxury products moving forward and especially so in the automotive space if Mercedes-Benz has any say.
https://www.slashgear.com/mercedes-benz-mbux-hyperscreen-wows-the-virtual-crowd-at-2021-ces-12654563/