The Galaxy S21 Ultra Brings Ultra-Luxury to the Samsung Smartphone Lineup
A salient trend that emerged over the past year is that the vision of luxury for the future looks much different from that of the past. In other words, what was once considered luxurious might be nothing more than a waste of time and money today. This is especially true when we look at certain accessories and how those niches have changed over time. Giving just a cursory glance at the trends in luxury over the past two decades, the saying “less is more” is probably the single best way to describe the transition to a more understated form of lifestyle.
One massive sea change that is coming in the area of electronics is an increased focus on robust capabilities and utility more than anything else. Unlike in the past, where an “ultra-luxury” handset often involved nothing more than gluing tacky diamonds on a casing or shelling it all in gold, today’s smartphones put a premium on features, build quality, and muted elegance and panache. Those are the driving spirits behind Samsung’s latest Galaxy S21 Ultra.
As the name implies, this is not only Samsung’s premier iteration of their marquee line of iPhone competitors but also an ultra-luxury take on what is, for most of us, a quite utilitarian device. This is evidenced in the spartan yet striking design Samsung employed for the device. Seamless transitions between the screen and metal are accompanied by an elegant and unobtrusive array of cameras on the front of the phone augmented by a front-facing array for optimal video calling.
Starting out with a 128GB iteration coming in at $1,649.99, the range also includes a beefier 256GB model for $1,719.99 and a premium 512GB Galaxy S21 for $1,889. That last edition comes in an exclusive model color, Phantom Black, to distinguish it from its brethren. Aside from a large hard drive and a bevy of features, what makes the Ultra so premium? As we said, the new definition of luxury is not all about glitz and bling, but utility and function.
For many of us, smartphones are not just devices for making phone calls or occasionally surfing social media and the Internet – they are integral parts of our lifestyles. The Galaxy S21 Ultra brings a suite of technology features perfectly suited for the jet-set, not least among which is a powerful array of cameras that brings high-end camera performance to your smartphone. Naturally, this includes access to the Google Play app store and its millions of apps and the aforementioned company’s services and apps.
Another major upgrade to the phone is the inclusion of compatibility with a smart stylus designed by Samsung though, as of press, will be sold separately from the handset itself. Continuing Samsung’s tradition of bringing cutting-edge design and technology to consumers in a unique form factor, the Galaxy S21 Ultra is purpose-built for taking stunning photographs and delivering instant access to the world’s networks anywhere you might find yourself. The phone will arrive in Samsung Experience stores on January 29th with preorders for the device open as of press.
https://technocodex.com/samsung-unveils-galaxy-s21-ultra-at-unpacked-2021/