The Motorcoach Industry in the Age of Covid-19

The devastating impact of the Covid-19 pandemic leaves few silver linings, particularly for the motorcoach industry. Courtesy of congress’s aid package to American businesses, specifically $100 billion designated for public transportation services, many privatized equivalents such as motorcoach tours and vacation packages have found themselves along the roadside. A large percentile of tour clientele range from middle-aged to senior citizens, the latter most vulnerable to the effects of Covid-19.

On a state and local community level, however, many aspects of the motorcoach industry make up the entirety of business transportation, access to local airports and train stations, and transportation for school children.

The motorcoach industry as a whole has seen limited bipartisan support on selective, grassroots levels. The state of Tennessee, specifically in the forms of senator Marsha Blackburn and representative Steve Cohen, pledged financial assistance to local motorcoach industries, citing the disastrous economic effects if they were to fail in post-Covid days.

Presently, in contrast, is the state-of-affairs with luxury RV rental demand. Despite rising prices for motorcoach rentals, consumer numbers have risen higher than ever before. Dylan’s RV Center in Sewell, New Jersey is one example of hundreds having recently highlighted a 35% increase of rentals from its store alone.

Judging by the varying statistics, it’s easy to assume the collective survival of the motorcoach industry will depend on a case-by-case analysis of each motorcoach facet’s commercial demand, concurrent to its service to local communities.